By Tiernan Ray
RBC Capital’s Mike Abramsky reiterates an Outperform rating on Apple (AAPL) shares this morning, observant that a Mar 7th “special event” phenomenon of a iPad, if that’s what it is, would retreat a pernicious energetic of final fall, when the iPhone 4S was approaching in Sep though usually debuted in October, hence heading to financier beating about that Sep entertain total for iPhone sales.
In this case, “the iPad 3 proclamation entrance early Mar raises financier prominence to Q2 iPad shipments,” meaning, this quarter.
Abramsky records that a iPad 2 shipped 9 days after a proclamation — Mar 11th following a Mar 2nd unveiling.
If a same happens here, Apple could see a grant to a Mar 31-ended quarter.
Abramsky opines Apple might reduce a cost of a iPad 2 to emanate a two-tier cost structure identical to a iPhone’s.
“Similar to Apple’s plan for iPhone, Apple might concurrently reduce a cost of a iPad2 by $100 (to starting during $399).”
He adds, “Lower iPad2 pricing might enhance Apple’s addressable marketplace and conduct off reduce labelled competitors.”
Abramsky refers to a survey RBC consecrated that showed that among those not deliberation shopping an iPad 2 already, 20% of respondents pronounced they would buy an iPad 2 if a cost came down by 20%.
Apple shares are adult $6.73, or 1.3%, during $542.14.
Fin
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